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SMS Marketing: Definition, Benefits, and Best Practices

SMS Marketing: Definition, Benefits, and Best Practices

What is SMS marketing?

SMS marketing refers to the use of text messages to convey promotional or transactional messages for marketing objectives (SMS).

These messages are typically used to send time-sensitive offers, updates, and notifications to people who have agreed to receive them from your company.

Don’t worry if this sms marketing definition appears to be overly technical. This post will go through all of the phrases mentioned above to help you understand how SMS marketing can help you improve your digital marketing approach.

It’s no secret that building consumer relationships requires time and effort. You can’t wait for your customers to come to you if you want to reach out to them. You must take the initiative and go to where they are.

Now, I don’t expect (or recommend) you to go knocking on every client and prospect’s door. That would be insane. You may, however, do the next best thing.

Text messaging have become the most direct channel of communication as individuals become more connected to their phones.

When done effectively, text message marketing, or SMS marketing, has become one of the most effective ways of engaging with customers.

What are the rules and best practices for SMS marketing?

Make sure your contacts have opted in to SMS

Text messaging is an extremely efficient and direct method of reaching out to customers. However, there are a number of guidelines to keep in mind while devising an SMS marketing strategy.

Receiving authorization from your contacts to send them SMS messages is the first and most critical step.

Although SMS has a high open rate, it won’t help you if you’re sending messages to individuals who don’t want to receive them. Not to add that in most nations, opt-in is required.

Be mindful of the timing of your messages.

People open text messages fairly quickly, unlike email, which is only checked a few times a day (at most). This is wonderful for urgent messages, but you don’t want to abuse this capacity by bothering contacts at inconvenient times.

Would you rush out and redeem a voucher that woke you up at 2 a.m. on a Wednesday night? No, I don’t believe so.

There are even restrictions in some countries concerning when you can send marketing text messages (e.g. France does not allow SMS marketing on Sundays, holidays, or anytime after 10 PM).

Include your company’s name in your messages.

Most SMS providers deliver bulk SMS messages through a shortcode, which means your contacts won’t realize it’s coming from you. That is why you must first inform your contacts as to who is delivering the message.

You don’t want to give a promotional voucher to a consumer who doesn’t know where to redeem it, do you?

Use SMS to complement the rest of your digital marketing strategy

The benefit of digital marketing is that you can communicate with your clients through a variety of methods. All of these channels work together to form a marketing communication system that allows companies to build large-scale relationships with customers and leads.

SMS and email marketing are two media that compliment each other well. You can construct campaigns utilizing both email and SMS, using email to include more thorough information and SMS to transmit information that is more time-sensitive or urgent.

Why is SMS marketing effective?

SMS is one of the most effective marketing channels available for various reasons:

  • Smartphone Adoption: With 81 percent of adults in the United States owning a smartphone in 2019, SMS is a great way to reach out to clients directly. You can increase online engagement with your company by inserting a link in this paragraph.
  • Closes the Email Marketing Loop: Despite their many parallels in strategy implementation, email and SMS marketing perform best together. As previously said, SMS can be used to convey immediate notifications, whereas email can contain longer-form content.
  • High Engagement Rates: When compared to email, SMS engagement rates are astronomical, with 90% of SMS messages being read within 3 minutes of receipt. As a result, SMS is extremely useful for sending crucial information with a high rate of success.
  • Great for Emerging Markets: If your company is trying to function in a country where data is expensive and wi-fi is scarce, SMS is a far more effective way to share information.

How does SMS marketing work?

Short codes, rather than full phone numbers, are used to send SMS marketing messages. These short codes are usually 5-6 digits long and can be assigned to a single sender or shared among several.

Many countries, including the United States, prohibit the alteration of sender information. This implies that whatever short code your supplier uses will receive your message as a text message (not from your business). That is why it is critical to mention the name of your organization in the message.

With SMS marketing, you may send two types of messages:

  • Campaign messages are bulk text messages that are sent to a large number of people. Promotions (coupons, deals, etc.) and general information are frequently communicated through them (event details, updates, weather alerts, etc.).
  • Transactional messages are “one-to-one” communications that are sent in response to a specific event or behavior. An order confirmation or delivery notification for an e-commerce purchase is an example of this. These messages provide individuals with relevant and timely information.

What is SMS marketing used for?

SMS can be utilized in a variety of ways. I’ll go over some of the most frequent use cases so you can have a better picture of what SMS can achieve and how it may help your organization.

Short-term promotions for retail or e-commerce businesses

Coupons and promos are a great method to get more people to come into your store or visit your website. If you’re running a limited-time sale or promotion, you’ll definitely want as many people as possible to know about it.

SMS is a terrific way to deliver these offers to clients, especially if you want to reach out to them while they’re on the go. You can be sure they won’t miss out if they don’t receive the message in a timely manner.

Urgent updates about events or customer orders

When it comes to planning and executing an event, there are a lot of moving components. The more people who will be attending the event, the more difficult it will be to deliver all of the important information to them.

Changes, cancellations, general information, and updates may all be conveniently communicated by SMS, which provides better real-time engagement than email or other methods.

Appointment reminders

If your business relies on regular appointments, you understand the frustration of clients forgetting their appointments and arriving late. It’s even more aggravating when clients don’t show up at all.

This not only throws your schedule off, but it also wastes your time. Because that appointment slot was taken, you may have turned down other appointments.

Sending text message reminders is an excellent technique to ensure that individuals don’t forget their appointments and arrive on time.

Internal alerts

It can be difficult to transmit essential messages (office closures, emergency updates, etc.) to all of your employees at the same time if you have a large workforce.

You can send them an email, but it’s possible they won’t see it (I don’t check my work email very much outside of work). SMS is a terrific technique to ensure that your message is delivered on time to everyone.

Who can benefit from using SMS marketing services?

Regardless of the type of business you have, text messaging can be a terrific addition to your digital marketing efforts. They have the unique ability to provide extremely important information in a highly dependable manner.

However, certain organizations are unable to function without SMS as part of their marketing strategy:

  • E-commerce stores: SMS is a terrific tool for e-commerce stores, whether they’re delivering promotional campaigns or order/shipping confirmations.
  • Travel companies: Customers demand real-time information, so SMS is critical for them. This contains information such as flight status updates, gate changes, cancellations, weather alerts, and more. You can inform customers exactly what they need to know using SMS, without worrying about whether or not they will get it in time.
  • Service firms that require appointments: Send SMS reminders to your clients to ensure they never miss another appointment. This will save you a lot of time and money from missed appointments and no-shows.
  • Large companies with more than 100 employees: Internal communication is critical, but communicating with every individual in a large firm is difficult. Email is too sluggish for urgent information. The easiest approach to ensure that every employee receives the information you want to deliver them at the proper time is to use SMS for internal communication.

Can SMS marketing work for your business?

There’s just one way to find out – put it to the test on your audience! If you’re already utilizing (or planning) email marketing, consider including SMS into your approach.

You should now have a better understanding of what SMS marketing is and why it is so beneficial. Here’s a quick rundown of some of the advantages:

  • Reliable delivery
  • Direct line to the customer
  • High engagement
  • Compliments your email marketing strategy

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